‘Greenwash is with us, and unless we take action, it is likely to be with us to stay. Greenwash is an environmental claim which is unsubstantiated (a fib) or irrelevant (a distraction). Found in advertising, PR or on packaging, and made about people, organizations and products. Greenwash is an old concept, wrapped in a very incarnation’- The Greenwash Guide.
After thoroughly reading through the Greenwash Guide, i’ve realized by this guide majorly pointing it out that Greenwash is just a false environmental phrase which was made, or is used still to cause a distraction to the audience. The concept was established a while back and can still be found today n most packaging products, and be found on organizations.
After thoroughly reading through the Greenwash Guide, i’ve realized by this guide majorly pointing it out that Greenwash is just a false environmental phrase which was made, or is used still to cause a distraction to the audience. The concept was established a while back and can still be found today n most packaging products, and be found on organizations.
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